Netflix Goes After Shared Accounts, Signs WWE

by

In the epic tale of the streaming wars, content giant Netflix’s
recent engagement gains are certainly impressive. The platform’s executives,
during a Tuesday earnings call, gleefully expressed their satisfaction with the
crackdown on shared passwords. Co-CEO Ted Sarandos revealed their happiness,
emphasizing the impact of curbing paid sharing on engagement trends and saying
that the company was “thrilled”.

Ted Sarandos, Co-CEO, Netflix (LinkedIn).

Netflix made a bold move last year—cracking down on password sharing.
Though paid sharing affected engagement “a bit,” Sarandos cleverly
framed it as a strategy to encourage new users to create accounts. Netflix
seems to be heading towards a new normal, leaving behind the era of shared
accounts.

Engagement Triumph and Potential Price Encore

Greg Peters, Co-CEO, Netflix (LinkedIn).

Amidst the applause for Netflix’s subscriber surge (13.1
million during October-December 2023
), co-CEO Greg Peters hinted at the
next step. Having acclimated users to password-sharing fees, Netflix may
continue its strategy of small, incremental price hikes. As prices rise, and
are monitored meticulously in the US, UK, and France, this could signal a
return to “business as usual,” with subscribers asked to pay more for
the positive entertainment flywheel.

Netflix and WWE: A $5 Billion Clash

In an unexpected twist, Netflix also entered the wrestling arena with a
monumental $5
billion deal with WWE
. This 10-year agreement not only secures another huge
US sorts deal, but also revolutionizes how wrestling content is consumed.
Monday Night Raw, WWE’s flagship show, will exclusively stream on Netflix in
the US, UK, Canada, and Latin America by 2025, marking the end of its 31-year
run on linear TV. Netflix will also become the ultimate destination for all WWE
shows, including SmackDown and NXT, outside the US.

In the epic tale of the streaming wars, content giant Netflix’s
recent engagement gains are certainly impressive. The platform’s executives,
during a Tuesday earnings call, gleefully expressed their satisfaction with the
crackdown on shared passwords. Co-CEO Ted Sarandos revealed their happiness,
emphasizing the impact of curbing paid sharing on engagement trends and saying
that the company was “thrilled”.

Ted Sarandos, Co-CEO, Netflix (LinkedIn).

Netflix made a bold move last year—cracking down on password sharing.
Though paid sharing affected engagement “a bit,” Sarandos cleverly
framed it as a strategy to encourage new users to create accounts. Netflix
seems to be heading towards a new normal, leaving behind the era of shared
accounts.

Engagement Triumph and Potential Price Encore

Greg Peters, Co-CEO, Netflix (LinkedIn).

Amidst the applause for Netflix’s subscriber surge (13.1
million during October-December 2023
), co-CEO Greg Peters hinted at the
next step. Having acclimated users to password-sharing fees, Netflix may
continue its strategy of small, incremental price hikes. As prices rise, and
are monitored meticulously in the US, UK, and France, this could signal a
return to “business as usual,” with subscribers asked to pay more for
the positive entertainment flywheel.

Netflix and WWE: A $5 Billion Clash

In an unexpected twist, Netflix also entered the wrestling arena with a
monumental $5
billion deal with WWE
. This 10-year agreement not only secures another huge
US sorts deal, but also revolutionizes how wrestling content is consumed.
Monday Night Raw, WWE’s flagship show, will exclusively stream on Netflix in
the US, UK, Canada, and Latin America by 2025, marking the end of its 31-year
run on linear TV. Netflix will also become the ultimate destination for all WWE
shows, including SmackDown and NXT, outside the US.



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