BingX Inks Sleeve Sponsorship Deal with Chelsea

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Chelsea Football Club has closed a sleeve
sponsorship deal with BingX, a prominent cryptocurrency exchange. This
partnership will allow BingX’s brand to appear on the club’s kits for the
remainder of the English Premier League (EPL) season.

Additionally, according to a report by The Athletic,
there are plans to have the company’s logo appear on the front of Chelsea’s
training kits in the upcoming 2024-25 EPL season.

As the crypto world continues to gain traction,
BingX, founded in 2018 and serving a user base of over 10 million
globally, aims to leverage this partnership to expand its brand presence.

Chelsea’s constant pursuit of partnerships to
enhance its commercial revenue stream reflects the competitive nature of EPL football. With BingX on board, the English football club is embracing the world
of cryptocurrency.

Currently, Infinite Athlete appears on Chelsea’s
front-of-shirt for this season. However, it will reportedly transition to
adorning the club’s training kit sleeves for the subsequent campaign. Notably,
Chelsea is yet to finalize its front-of-shirt sponsors for the 2024-25
season.

Last year, the club announced a multi-year collaboration with TMGM, a prominent online trading and investment services
provider. This partnership marked TMGM’s first venture into sports sponsorship with a
major international football club.

Forging New Partnerships in the FX Space

In the deal, Chelsea chose TMGM as its official regional online forex and trading partner in the Asia Pacific region. The collaboration aims to
create engaging activations, fostering brand awareness for TMGM in the forex
market while delivering exclusive content and experiences to TMGM’s clients and
Chelsea fans across the region.

It signifies TMGM’s strategic shift towards establishing
its presence in the football realm, a departure from its prior sponsorships of
sporting events like the Australian Open and the Asean Football Federation
Mitsubishi Electric Cup, Finance Magnates reported.

Similarly, Chelsea entered into a sponsorship deal
with WhaleFin in 2022. This partnership, valued at £20 million,
marked a significant shift in the club’s branding strategies, replacing its former sponsor, Hyundai.

Chelsea’s move was not isolated; it mirrored the
evolving landscape of sports partnerships, with other top-tier clubs like
Manchester United and Manchester City venturing into crypto sponsorships. Such
collaborations highlight the growing interest in blockchain technologies
within the sporting realm.

Chelsea Football Club has closed a sleeve
sponsorship deal with BingX, a prominent cryptocurrency exchange. This
partnership will allow BingX’s brand to appear on the club’s kits for the
remainder of the English Premier League (EPL) season.

Additionally, according to a report by The Athletic,
there are plans to have the company’s logo appear on the front of Chelsea’s
training kits in the upcoming 2024-25 EPL season.

As the crypto world continues to gain traction,
BingX, founded in 2018 and serving a user base of over 10 million
globally, aims to leverage this partnership to expand its brand presence.

Chelsea’s constant pursuit of partnerships to
enhance its commercial revenue stream reflects the competitive nature of EPL football. With BingX on board, the English football club is embracing the world
of cryptocurrency.

Currently, Infinite Athlete appears on Chelsea’s
front-of-shirt for this season. However, it will reportedly transition to
adorning the club’s training kit sleeves for the subsequent campaign. Notably,
Chelsea is yet to finalize its front-of-shirt sponsors for the 2024-25
season.

Last year, the club announced a multi-year collaboration with TMGM, a prominent online trading and investment services
provider. This partnership marked TMGM’s first venture into sports sponsorship with a
major international football club.

Forging New Partnerships in the FX Space

In the deal, Chelsea chose TMGM as its official regional online forex and trading partner in the Asia Pacific region. The collaboration aims to
create engaging activations, fostering brand awareness for TMGM in the forex
market while delivering exclusive content and experiences to TMGM’s clients and
Chelsea fans across the region.

It signifies TMGM’s strategic shift towards establishing
its presence in the football realm, a departure from its prior sponsorships of
sporting events like the Australian Open and the Asean Football Federation
Mitsubishi Electric Cup, Finance Magnates reported.

Similarly, Chelsea entered into a sponsorship deal
with WhaleFin in 2022. This partnership, valued at £20 million,
marked a significant shift in the club’s branding strategies, replacing its former sponsor, Hyundai.

Chelsea’s move was not isolated; it mirrored the
evolving landscape of sports partnerships, with other top-tier clubs like
Manchester United and Manchester City venturing into crypto sponsorships. Such
collaborations highlight the growing interest in blockchain technologies
within the sporting realm.

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